Who helped Pakistan’s Famous Brand in launching their “Recipe Mix Product” globally?
It was in 1981 when the founder of SHAAN FOODS Mr. Sultan noticed that people used to buy spices separately for cooking, due to which the food could not taste the same every time and also save money. While thinking about this issue, he thought that why not launch a product in which the spices used to cook each dish come in a single packet and people can mix the recipe according to the dish they want to cook. This would allow consumers to mix the recipe to suit the food they are cooking, saving them money by eliminating the need to purchase individual spices.
To implement his idea and launch a product to the world, he needed a Spices Packing Machine that could pack all the spices in equal quantity in each packet.
But the biggest problem was that at that time there was no such machine in the world nor did anyone think of making such a machine.
It was then that he met an expert who did not see this issue as a problem at all. Yes, when Mr. Sultan found out that there was a genius who could make such a machine for him, he approached him with his idea at the first opportunity.
That genius man was none other than Muhammad Umar Sama, the owner of Sama Engineering. Which is the biggest Machinery manufacturing company of Pakistan, was founded in 1978 and is involved in providing packaging machines and product processing systems. When he heard this idea of Mr. Sultan, according to his genius calculation, he started the work of making a machine that can pack all the ingredients in the recipe mix equally in each packet.And then finally in 1981 with the help of Sama Engineering, Shaan brand was able to launch its recipe mix product. Think if Muhammad Umar Sama was not there at that time, perhaps Sultan would never have been able to launch this product and would not have been able to cook food easily in your and our homes. Therefore, it will not be wrong to say that today in Pakistan, every person has access to recipe mix, the big hand behind it is Sama Engineering.